Constant “Optimizing” Is Procrastination

You are currently fit into one of three categories:

  1. You have an ambitious goal you are working on
  2. You do not have an ambitious goal but want to have one
  3. You are largely content and reading this blog for fun

How do you know which one you fit into? Simple question.

“What are you working on these days?”

If you’ve been asked a question similar to this, your subconscious will react one of three ways.

  1. If you can state clearly what you do without any twinge of embarrassment in your subconscious, then you fit into category 1 or 3.
  2. If you feel slightly uncomfortable answering, then you might fit into category 1 but are embarrassed of your goal, but more likely you’re in category 2 and don’t feel great about whatever you’re doing.

There are some good podcasts out there. I like to consume a lot. But consuming content by smart people isn’t worthwhile on its own. It’s an utter, utter waste of time if you’re in category 2.

The cure for malcontent isn’t more information, but being honest with yourself and then taking deliberate action.

Your gut knows what you want but you’re ignoring it.

Do NOT fall down an “information gathering” rabbit hole. Academically-minded folks are especially susceptible to this because they think they’re going to catch an insight externally to unlock their genius.

No. The insight you need is internal. Info can’t give you vision, only inform it.

Seek info that gives you clarity on what to actually do.

Most clarity comes from the feedback from taking action. If you are not taking action (even small steps, like creating a piece of content or making one sales call) then what are you doing?

That’s not entirely rhetorical.

Ask yourself right now: what are you doing?

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